Our Story

Pumping a Pulse into Hockey

Hockey isn’t just a sport. It’s a way of life for those of us who’ve grown up on the ice. It’s the early mornings at the rink, the feeling of taping up a stick, and the perfect sound of sniping bardown. At Pulse Hockey, we’re here for the players who live and breathe the game — the ones who demand high-quality hockey sticks and are tired of overpaying for performance.

We started Pulse Hockey because we believe elite hockey sticks shouldn’t come with an elite price tag. Sticks are overpriced, and as players ourselves, we know the frustration of choosing between the gear we want and the cost we can afford. For us, it’s about connecting back to the pure joy of the game — helping you focus on the puck, not your budget.

What sets Pulse apart is our commitment to quality and performance. Our sticks are built for players who expect the best—balancing durability and precision to deliver at the highest levels of play. Whether you’re seeking a pro stock hockey stick or simply need a reliable tool for competitive play, Pulse has you covered. By cutting out the middlemen and using a direct-to-consumer approach, we can keep costs down while maintaining the standards you deserve.

Pulse Hockey is here to give new and lifelong players affordable hockey gear that works as hard as you do. With us, you get more than just equipment — you become a part of the mission.

You can only write so much..

Listen to our Origin Story by Quinn on Youtube

Discover the origin story of Pulse Hockey as co-founder Quinn Fessler shares the inspiration behind starting the company. Learn how a passion for hockey and a desire to make the game more affordable led to the creation of high-quality, durable, and affordable hockey sticks designed for players who love the game. Dive into the vision, mission, and commitment that Pulse Hockey brings to the rink.

Our Mission

Our mission is to make hockey more affordable, accessible, and available. Through high-quality hockey equipment, fair pricing, and giving back to the hockey community, we’re building a future where the love of the game isn’t limited by financial barriers.

Our Vision

A world where there are just as many roller rinks as there are basketball and tennis courts. Where all sporting goods stores have hockey equipment. Where every kid has a hockey stick along with their football and baseball bat. Seeing kids play street hockey in the neighborhood of a place that never sees snow.

Giveback

We believe it is important to giveback to the game that gave so much to us. That’s why we commit 10% of our gross revenue to programs, initiatives, and organizations that help grow the game. From supporting youth teams to funding access programs, and rink developments — we’re dedicated to making a real difference in the hockey community.

Do the sticks have a warranty?

Yes! Currently all of our sticks come with a 30 day warranty from the day they are delivered to you.
How is the flex measured?

Flex is always measured at Standard Height for Senior sticks (66" from top to floor, standing straight against a wall). This means that for an 85 flex extended length stick, if you cut off the extra 3 inches the flex should feel the same as a standard height 85 flex stick. General rule for calculating flex: Every inch you add to a stick will decrease the flex by 2.5 flex points. Removing an inch will increase the flex by the same amount. Here is a sample calculation: Adding height: I'm buying an 85 flex extended height stick. Since the flex is measured at standard height (66") and the extended stick adds three inches (69") I have to decrease the flex by 3*2.5 = ~8 flex. Therefore my stick will feel like a 77 flex at full extended height. Removing height: I'm buying an 85 flex standard height stick and I'm going to cut it down by 2 inches. Once I cut off the 2 inches, I have to add 5 points to my flex (2*2.5), meaning it will feel like a 90 flex at my new height.
What height are the sticks?

Standard Senior: 66" measured from top to floor standing straight against a wall or 61" from the top of the stick to the heel (less accurate way of measuring). Extended Senior: 69" measured from top to floor standing straight against a wall or 64" from the top of the stick to the heel (less accurate way of measuring). Intermediate: 62" measured from top to floor standing straight against a wall or 57" from the top of the stick to the heel (less accurate way of measuring). The most accurate way to measure height is with the stick standing straight up against a wall, and then measuring from the top of the stick straight down to the floor. Using this measurement senior retail sticks from the store are 65" or 66" Note for extended height sticks: the flex is still measured at standard height so the sticks will feel more whippy than the listed flex number.
Should I order from inventory or customize a stick?

We always suggest customers to browse inventory first to check if we have your preferred curve and flex in stock. Inventory orders are ready to ship today which eliminates the wait time for a custom order. Additionally inventory sticks are a great way to test out different curves, flexes or builds before placing your custom order!